Awards
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SPOTLIGHT
Real Businesses,
Bigger Insight
Successes, setbacks, and everything in between.
We explore the real stories behind regional and worldwide brands
and the lessons they leave for what's next
All Stories
SUCCESS STORY
Careem
From a local idea to
a regional leader
How Careem turned a simple solution
into a household name across the Middle
East and the key decisions that drove their
success
GROWTH STORY
Noon
Building the region's
e-commerce powerhouse.
The bold moves, tough challenges, and lessons from Noon's journey in a highly competitive market.
LESSONS LEARNED
Sary
A bold vision with hard lessons
How Sary disrupted logistics in the region, what went wrong along the way, and the valuable lessons for growing businesses.
SUCCESS STORY
Apple
Apple (1997) — 90 days
from bankruptcy
Steve Jobs returns, kills 70% of the product line, takes a $150M investment from Microsoft (the company's arch-rival), and within 15 years builds the most valuable company on Earth. The "here's to the crazy ones" moment is the pivot point.
INDUSTRY FOCUS
Aramco
Energy for a more
sustainable tomorrow.
How Saudi Aramco has scaled innovation. strengthened global energy security, and is shaping a more sustainable future.
LESSONS LEARNED
Kodak
The innovator that struggled to embrace its own invention.
Kodak helped pioneer digital photography, yet
struggled to adapt as the world moved away from film.
GROWTH STORY
Canva
How Canva simplified design, empowered
millions of users worldwide, and built a
global brand through accessibility and
innovation.
Key Metrics of
Company's Achievements
Analyzing the numbers behind our success:
an in-depth look at the key metrics driving our company's achievements
12k
Useful options
45%
More leads
8+
Amazing pages
Our Rewards and Publications
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Publications
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